Privacy Policy
We are Walking With The Wounded (“WWTW”, “us”, “we”, “our”). We are a registered charity in England and Wales under registration number 1153497, in Scotland under registration number SC047760, with our registered office located at 42 Canada Street, Manchester, M40 8AE.
This policy sets out our responsibilities under the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and other applicable laws in England and Wales relating to the processing and security of personal information.
We are registered with the UK supervisory authority, the Information Commissioner’s Office in relation to our processing of Personal Data under registration number ZA127381.
Under the UK GDPR, an organisation must have a lawful basis for processing your personal data. The lawful basis for which WWTW will rely upon to process your personal data will depend on our relationship with you and how you interact with our organisation. This Privacy Policy deals with each area separately.
If you have any questions regarding this Privacy Policy, please email dataofficer@wwtw.org.uk.
1. When do we collect your personal data?
We collect your personal information when you:
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Visit any of our websites and order products and services
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Sign up to receive promotional content, e.g. E-mail newsletters or offers by post
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Engage with us on social media
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Contact us by any means with questions, feedback, requests, complaints etc.
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Enter prize draws or competitions
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Choose to complete a surveys we send you
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Comment on or review our products and services
2. What personal information do we collect?
The personal information we collect includes names, e-mail addresses, billing and delivery addresses, telephone numbers, genders, ages, product selections and preferences, order numbers, billing information, payment details, shopping preferences, referring website Uniform Resource Locators ("URLs"), Internet Protocol ("IP") addresses (which identify the specific computer or device you are using), comments / feedback / reviews, webpage usage, social media profiles.
We also collect:
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Details of your interactions with us by phone, online or by using one of our apps, such as details of any comments, requests or complaints you make, purchases you made, items viewed or added to your basket, products you show interest in, web pages you visit and how and when you contact us.
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When required by the law: Copies of documents such as a passport or driver's licence provided to us to prove age or identity which includes details as to name, address, date of birth, gender, nationality and facial image.
3. How do we use the personal data we collect?
We use personal data to fulfil product orders, perform our service contracts, enable order status tracking, and to send relevant promotional content which we think you'll love, via email, text or post. We collect personal information in a few ways, some information you provide directly to us and others we may get from your device, depending on how you have configured your device settings.
When our customers order one of our products or services we collect and maintain their name, e-mail addresses, billing addresses, delivery addresses, telephone numbers, product selections, order numbers, payment details via our website. We collect IP addresses and other data to support our market research and understand the interests of our visitors. For example we use IPs to monitor the level of activity of different user groups on our site (how many people are on the site, which pages are their favourites and which countries we get the most traffic from etc.) and where relevant, we will send you marketing content related to your purchases.
All of this supports us in our work to improve our products and services.
If you wish to change how we use your data including opting out of receiving promotional content, you can easily do this as explained in the ‘What are my rights?’ section below.
4. Why do we use the personal information we collect?
Our primary goal in collecting personal information is to provide our visitors a quality, personalised experience and to improve the way we design and offer new products such as to project trends and optimise product development.
We use the personal information we collect on the basis of our legitimate interests and our need to process product orders and perform the services under our contracts, particularly to:
Process any orders and payments that you make by using our websites, apps or in store.
Respond to your queries, refund requests and complaints, and to keep a records of these to inform any future communication with us and to demonstrate how we communicated with you. We do this as required by our contractual and legal obligations to you, and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
Protect our business and your account from illegal activities, such as maintaining security safeguards on your account and monitoring your browsing activity to identify and resolve problems.
Send you relevant, personalised communications by email, text and post in relation to updates, offers, services and products. We’ll do this on the basis of our legitimate business interest. You are free to opt out of hearing from us by post at any time, and you can easily do this as explained in the ‘What are my rights?’ section below.
Display the most interesting content to you on our websites or apps, we’ll use data we hold about your favourite brands or products and so on. We do so on the basis of your consent to receive app notifications and/or for our website to place cookies or similar technology on your device.
Administer any of our prize draws or competitions which you enter.
To develop, test and improve the systems, services and products we provide to you.
Comply with our contractual or legal obligations to share data with law enforcement.
Send you survey and feedback requests to help improve and make our products or services more relevant to you.
5. How does the law protect your privacy?
Beyond our commitments as explained in this Privacy Policy, your privacy is also protected by law.
Data Protection laws allow us to use personal information only if we have a proper reason for doing so. The proper reasons the law permits are when we:
Have received your consent, or
Need to fulfil our contracts, or
Need to fulfil our legal duties, or
Have a legitimate interest that the law recognises.
This list shows all the ways that we may use your personal information, and the reasons we rely on in doing so. It also explains the legitimate interests when that applies.
Why We Use Your Personal Data:
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To sell, deliver, and enable returns, and support purchases of our products and services
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To develop and manage our brands, products and services
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To develop new ways to meet our customers’ needs and to grow our business
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To develop and carry out marketing activities
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To study how our customers use products and services. from us and other organisations
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To provide advice or guidance about our products and services
Our Reasons:
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Fulfilling contracts
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Our legal duty
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Legitimate Interests
Our Legitimate Interests:
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Working out which of our products and services may interest you, and improving them
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Telling you about our new products, services and improvements
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Maintaining and updating records
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Defining types of customers for new products or services
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Being efficient about how we fulfil our legal duties
6. How do we protect your personal data?
We use a secure server when you make a donation or payment via our website and take appropriate measures to ensure that the personal information/data disclosed to us is kept secure, accurate and up to date.
We will ensure that your personal information/data is kept only for as long as is necessary for the purposes which it was collected and is securely destroyed in accordance with our Records Management policy.
7. Who do we share your personal data with?
We may pass on your information to our third-party service providers, suppliers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to process donations and send you mailings).
However, when we use third parties, we disclose only the personal information that is necessary to deliver the services. Please be reassured that we will not release your information to third parties for them to use for their own direct marketing purposes unless we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.
8. What are your rights regarding your personal information?
RIGHTS | DESCRIPTION |
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Right to be informed | Individuals have the right to be informed about the collection and use of their personal data. |
Right of access | Individuals have the right to receive a copy of their personal data, and other supplementary information. |
Right to rectification | Individuals have the right to have inaccurate personal data rectified or completed if it is incomplete. |
Right to erasure (the ‘right to be forgotten’) |
Individuals have the right to request their personal information to be erased, in certain circumstances. |
Right to restrict processing |
Individuals have the right to request the restriction or suppression of their personal data, in certain circumstances, in particular:
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Right to data portability |
Individuals have the right to obtain and reuse their personal data, in a machine-readable format, for their own purposes across different services, in certain circumstances. |
Right to object |
Individuals have the right to object to the processing of their personal data, in certain circumstances. Where we are using your personal data because it is in our legitimate interests to do so, you can object to us using it this way. Where we are using your personal data for direct marketing, including profiling for direct marketing purposes, you have an absolute right to ask us to stop doing so. |
Rights with respect to automated decision-making and profiling | Individuals have the right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you. |
Right to withdraw consent (if applicable) | Where we are using your personal data based on your consent, you can withdraw your consent at any time. |
Right to lodge a complaint with a supervisory authority | You have the right to raise a complaint about how we handle your personal information with the Information Commissioner’s Office by calling: 0303 123 1113 or visiting https://ico.org.uk/make-a-complaint/ |
Exercising your data protection rights
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.
9. How long do we keep your personal information?
By design we minimise the length of time we keep information with end-of-life-cycle algorithms, and we will keep your information for as long as is necessary to provide the services or products we have agreed provide, to carry out any of the purposes set out in this Privacy Policy, and to comply with applicable legislation, and any applicable orders of regulatory bodies or courts.
10. Cookie usage
A cookie is a small piece of information sent by a web server (e.g. website) to a web browser (an individual), which enables the server to collect information from the browser.
Cookies can help web browsers (individuals) have a better experience as they allow web servers (websites) to understand which areas are of particular interest. Our cookies are not used to identify you personally. Cookies collect anonymous information on the pages visited. We do not use advertising cookies. Most browsers allow you to turn off cookies, however by turning cookies off you may restrict your use of our website.
When you first visit our website you are given the opportunity to opt-out of cookies that are not strictly necessary but please be aware that this may restrict the use of our website.
11. Your choices
You have a choice about whether you wish to receive information from us. If you do not want to receive direct marketing communications from us about the important work we do in support of vulnerable veterans and their families, updates on our expeditions, charity news and events and the products you can buy, then you can select your choices by ticking the relevant boxes on the form used to collect your information.
We will not use your personal information for marketing purposes if you have indicated that you do not wish to be contacted and will retain your details on a suppression list to help ensure we do not contact you. We may still need to contact you for the purpose of administration or the purpose of processing a donation or to thank you for participating in an event.
12. Contact us
WWTW are committed to putting you in control of your data so you are free to change your marketing preferences (including to tell us that you don’t want to be contacted for marketing purposes) at any time by emailing dataofficer@wwtw.org.uk or by post with the contact details that follow:
Data Officer
Walking With The Wounded
42 Canada Street
Manchester, M40 8AE
United Kingdom
13. Privacy Policy Changes
We may change, modify, add or remove portions of this Privacy Policy at any time, and any changes will become effective immediately. Any of such changes will be reflected in this online document - so that you will always know what information we gather, how we might use that information and to whom we will disclose it.